eJournal Hubungan Internasional

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On: Oct 31, 2018 @ 7:01 AM
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• Judul artikel eJournal: STRATEGI OPERATOR HOTEL DOMESTIK GRAHAWITA SANTIKA DALAM MENGHADAPI PERSAINGAN DAGANG DENGANOPERATOR HOTEL ASING ACCOR GROUP
• Pengarang (nama mhs): Ratih Ani
• Abstrak (max. 1600 huruf atau 250 kata): The dominated Accor Group’s hotel network has influence the existences of Grahawita Santika as domestic hotel operator. So, the research aims to explain the strategy of domestic hotel operator Grahawita Santika in trade competition with foreign operator hotel Accor Grop. The research is descriptive qualitative with the type of premier data and secondary data. تنزيل تطبيق العب واربح Theory or concept used in this research are tourism concept and competitive advantage theory. تطبيق مراهنات كرة القدم The result of study show in 2006 Grahawita Santika used rebranding strategy to face trade competition with Accor Group. Rebranding is a buiness market strategy which make renewal on the name or brand for the product. However by this strategy Grahawita Santika unable to surpass the dominate of Accor Group. Although rebranding strategy make Grahawita Santika able to expand their hotel chain, even defend their existences and become one of the biggest Indonesia’s hotels operator. العاب تلفون
• Kata kunci (max. 80 huruf atau 10 kata): Rebranding, Competitive Advantage, Grahawita Santika, Accor Group
• NIM: 1102045201
• Angkatan (tahun masuk, mis. 2009): 2011
• Program Studi: Ilmu Hubungan Internasional
• Sumber tulisan: Skripsi
• Pembimbing: Yuniati, S.IP., M.Si dan Rahmah Daniah, S.IP., M.Si
• Nama eJournal: eJournal Ilmu Hubungan Internasional
• Volume: 6
• Nomor: 4
• Tahun: 2018
• File artikel eJournal (format .doc, max. 2 Mb): Ratih Ani 1102045201 (10-31-18-07-01-57).docx (58 kB)
• File artikel eJournal (format .PDF, max. 5 Mb): Ratih Ani 1102045201 (10-31-18-07-01-57).pdf (218 kB)

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