Dampak City Branding Enjoy Jakarta & YourSingapore terhadap Perkembangan MICE (Zaeri Febrianur)
Submitted by: Febrianur, Zaeri
On: Oct 5, 2017 @ 8:29 AM
IP: 125.160.40.174
- Judul artikel eJournal: Dampak City Branding Enjoy Jakarta & YourSingapore terhadap Perkembangan MICE
- Pengarang (nama mhs): Zaeri Febrianur
- Abstrak (max. 1600 huruf atau 250 kata): City branding Enjoy Jakarta & YourSingapore are used to give the positive images of both cities. Amidst of globalizations, where a city claimed that they’re a sucessfull ones, it needs to show how their development going hand in hand with culture and history, economic growth and social development program, infrastructure and architecture, environment and sceneries for it to shows their identities that can be accepted thus can be branded and get promoted. This research shows how city branding of both cities impacted the segment of tourism that is MICE and its growing development throughout the years (2010-2015). The results of this research founds that every aspects of MICE in both cities has been improved but YourSingapore brand has fared better than Enjoy Jakarta in terms of drawing the number of the business travelers visitors and numbers of events that are held in the cities.
- Kata kunci (max. 80 huruf atau 10 kata): City branding, MICE, Enjoy Jakarta, YourSingapore
- NIM: 1002045033
- Angkatan (tahun masuk, mis. 2009): 2010
- Program Studi: Ilmu Hubungan Internasional
- Sumber tulisan: Skripsi
- Pembimbing: Enny Fathurachmi, S.IP, M.Si & Muhammad Nizar, MA
- Nama eJournal: eJournal Ilmu Hubungan Internasional
- Volume: 4
- Nomor: 4
- Tahun: 2016
- File artikel eJournal (format .doc, max. 2 Mb): JURNAL ZAERI FEBRIANUR (10-05-17-08-29-16).doc (147 kB)
- File artikel eJournal (format .PDF, max. 5 Mb): JURNAL ZAERI FEBRIANUR (10-05-17-08-29-16).pdf (492 kB)
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