STRATEGI PEMASARAN SARUNG SAMARINDA DALAM MENEMBUS PASAR INTERNASIONAL (Mirsha Maharani Topan)
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On: Feb 28, 2018 @ 3:56 AM
IP: 36.83.60.241
- Judul artikel eJournal: STRATEGI PEMASARAN SARUNG SAMARINDA DALAM MENEMBUS PASAR INTERNASIONAL
- Pengarang (nama mhs): Mirsha Maharani Topan
- Abstrak (max. 1600 huruf atau 250 kata): The creative industry is a sector has big potency to contribute to the national economy. One of the creative industry is Sarung Samarinda, that is one traditional handcrafts struggling to market their products in the international market. Sarung Samarinda is local product that can go through international market, as one of handcrafts made by people of Samarinda. This research aim to explain the marketing strategy of Sarung Samarinda in the international market. It shows that the impact of those strategies are not significant, that it needs further strategies based from the supporting factors and the problems solving.
- Kata kunci (max. 80 huruf atau 10 kata): Sarung Samarinda, Marketing, International Market, Competitive Advantage
- NIM: 1002045044
- Angkatan (tahun masuk, mis. 2009): 2010
- Program Studi: Ilmu Hubungan Internasional
- Sumber tulisan: Skripsi
- Pembimbing: Rahmah Daniah, S.IP, M.Si & Andi Purnawarman, S.Sos, M.Si
- Nama eJournal: eJournal Ilmu Hubungan Internasional
- Volume: 6
- Nomor: 2
- Tahun: 2018
- File artikel eJournal (format .doc, max. 2 Mb): JURNAL (02-28-18-03-56-59).docx (139 kB)
- File artikel eJournal (format .PDF, max. 5 Mb): JURNAL BARU (02-28-18-03-56-59).pdf (269 kB)
