eJournal Hubungan Internasional

Fisip Universitas Mulawarman

Upaya Jepang Dalam Mempopulerkan Program Cool Japan Sebagai Nation Branding (Sidik Ali Mustaqim)

Submitted by: Mustaqim, Sidik
On: Oct 2, 2018 @ 4:33 PM

  • Judul artikel eJournal: Upaya Jepang Dalam Mempopulerkan Program Cool Japan Sebagai Nation Branding
  • Pengarang (nama mhs): Sidik Ali Mustaqim, Enny Fathurachmi
  • Abstrak (max. 1600 huruf atau 250 kata):Cool Japan is a form of nation branding attempt by the Japanese government. The bubble economy that strikes Japan causes so many economic problems that leads to long-term economic crisis, when the economy going down, governments that see the popularity of Japanese content abroad finally considers the content industry and creative industries have the potential to become one of the new economic backbones. Cool Japan program was finally inaugurated with the main goal to popularize Japanese content abroad so that later can form a nation brand and help Japan overcome the economic problems post-bubble economy. In its implementation, Cool Japan program has various forms of attractive promotion aimed at strengthening the nation’s brand in the international world, such as international exhibition, broadcasting local content abroad, and creative industry cooperation between countries.

    Kata kunci (max. 80 huruf atau 10 kata): Cool Japan, Creative Industry, Japan, Nation Branding

  • NIM: 1202045024
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Ilmu Hubungan Internasional
  • Sumber tulisan: Skripsi
  • Pembimbing: Enny Fathurachmi, S.IP, M.Si, Frisca Alexandra, S.IP, MA
  • Nama eJournal: eJournal Ilmu Hubungan Internasional
  • Volume: 6
  • Nomor: 4
  • Tahun: 2018
  • File artikel eJournal (format .doc, max. 2 Mb): eJournal COOL JAPAN (10-02-18-04-33-45).docx (67 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): eJournal COOL JAPAN (10-02-18-04-33-45).pdf (174 kB)


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